While doing some research on how to reach more potential clients, I ran across some interesting internet search statistics. In the last 30 days, 90,500 people in and around Columbus have searched for keywords like “to sell house” or “house for selling” or even “sell house prayer”, not to mention the big hitters like “home sale”, which had over 20 million hits in the Columbus area alone last month. It’s obvious that people are searching for ways to differentiate their homes from the thousands of others available in this saturated market. Who doesn’t know someone who’s got a home for sale right now?
According to a 2008 NAR survey, 87% of home buyers use the internet to research their next home purchase. Of the buyers who used the internet, those surveyed rated photos as the single most useful element in their search for a home.
Being in the photo business, it was inevitable that a couple of our family photography clients would eventually approach us about doing real estate work for them. In the interest of serving our customers better, I started researching real estate photography around the country. One of the things I found was a fantastic article by Gar Benedick of RIS Media which explores some the reasons that real estate photos hold high value (at a very reasonable price) in the marketing of your home.
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