We don’t often post content from other sites, but this article from the Fair Trade Photographer was too well done to pass up. The author was looking up a website for a company he was intending to do business with when he came across the following image:
Fair Trade Photographer writes, “They say a picture is worth a thousand words. Well, this one has a lot to say. It says microstock… The problem with this image is that it has that…. ‘Deja Vu’ feeling to it, and for a good reason.” They then go on to display not one, but over ten different sites where this exact same image was used, and discuss how consumers who see this end up questioning the credibility and worth of those companies based on their associations with one other. In several instances, the photo was used in the About Us section of the companies’ sites, bringing the writer to say, “I don’t believe these people really work at [Company XYZ]… so why would I trust anything else that [Company XYZ] has to say?”
All valid points, and easily avoidable by bringing in a photographer to capture your corporate photos, even if you’re using stock images to convey to the photographer the style of photos you want of your associates and organization. So kuddos to Mosaic Cleaning, KeyBridge Medical Revenue Management, Information Control Corporation, Cardinal Orthopaedic Institute and the many other organizations we’ve worked with over the past four years. Thanks for letting us capture the genuine spirit of your organization!
For more information or examples, please follow this link to the original article by Fair Trade Photographer.
